In Carte Blanche, you become the creative director of your own brand. We translate your brand energy into something so right and magnetic that people feel you before you even say a word.
You’ll move through the exact same process I’ve used for years with my high-end 1:1 clients, but at a fraction of the 1:1 investment.
From a blank canvas, we build your next era.
Starting March 1 · Limited spots available
The new era of your business is waiting. It’s time to rebrand and show who you truly are.
Marleen Serné
“Carte Blanche turned out to be even better than expected. Jessica saw parts in me I had never seen myself. Since reconnecting with my voice and vision, everything started to flow.”
Jessica saw parts in me I had never seen myself
Dzanella Tihic
For me it's about re-branding but it goes much deeper than that. From the moment I said “YES” to Jessica, I am truly transformed inside. Through the deep-dive we did, I’ve come to the core of myself, of who I really am and want to be. Jessica feels what suits you, through her spiritual side, Jessica brings out the deeper layers that you don't yet see yourself. It’s F* huge transformative work Jessica does.”
From the moment I said “Yes” to Jessica, I am truly transformed inside
Carte Blanche was the final piece that brought everything together
Susanne Akkermans
“Incredibly valuable. I’m so grateful for you, Jessica. Carte Blanche was the final piece I needed to bring everything from the past five years together.”
And you know it.
The old version no longer fits. You’re not the entrepreneur you were two years ago. Your brand, your clients, your offer: something feels off, and it’s draining you.
But what the new version is… you can’t quite see it yet.
This is the magic zone. The invitation to create again. To reinvent your brand. Is it mature, intelligent, unapologetic? Glamorous, elegant? Or is there a raw edge that lingers long after the image fades?
You know you’ve grown. You feel your brand needs to come with you. But a €17k rebrand still feels like a bridge too far (even though you secretly want it).
So you stay stuck in the same loop:
No brand that fits → no aligned clients.
No aligned clients → no money for new branding.
You don’t doubt your talent (okay, maybe for a second sometimes), but everything around it: What do you say? How do you show up? What do you even want to radiate now? You’re missing the foundation, and the courage, to fully step into what you’re here to do.
Why this keeps happening
Because you’re trying to build the outside without first going inward. Without a foundation, every image stays loose sand.
What you do need
Someone who sees what you can’t see yourself. Who recognizes your direction before you can put it into words. Who makes the invisible visible. We go to the essence, who you are now. From there, we set direction and give it form.
That’s exactly what Carte Blanche gives you.
You’re stuck in that frustrating in-between phase
The market is shifting. We want to feel someone's energy, role models we can relate to. We’re drawn to people who show us what’s possible, who reflect who we could become. Carte Blanche gives you exactly that: Direction. Signature. And a Brand Bible that makes everything flow.
Carte Blanche is the beginning of a new chapter, one you get to write yourself. It’s the process I normally reserve for high-end clients. The method behind brands that shift markets.
Carte blanche means a blank canvas. We don’t rebuild who you were, we design who you’re meant to be now. A signature brand built from zero. Where your edge doesn’t get polished away under a “professional” layer. Where your rawness, glamour, and individuality take center stage.
A brand people feel before they understand why. One you recognize instantly when you see it, finally.
“Yes. This is me. This is what I’m here to do.”
Carte Blanche is not your typical branding program
So what is it?
- feel the old no longer fits, but the new isn’t clear yet
- decide this is the year they rebrand in style and substance
- think differently, see differently, and want a brand that reflects that
- want a brand that not only shows, but feels like who they truly are
Carte Blanche is for women who:
Who Carte Blanche is for
- think a Canva template and moodboard are enough
- don’t enjoy creative mode
- don’t care whether your branding reflects who you are
- prefer to figure everything out alone (which is cool!)
Not for you if you:
“I can see when someone is off their path. And I can see which direction does fit. It’s always accurate. Sometimes it’s a little scary how accurate it is, but it’s real.”
Jessica van Duren has been creating brands and concepts at the top of the market for years. Across industries. Internationally. She doesn’t follow trends, she defines what something needs to be.
She spent seventeen years as a photographer, traveled the world for high-end shoots, and in recent years led creative direction for market-leading brands. She knows what works because she’s built it, again and again. She recognizes timing, precision, and distinction.
Most of all, she sees what makes someone unique, often before they can put it into words. Her greatest strength? Making the invisible visible: energy, potential, vision, soul and translating it into brands that don’t just sell, but create movement.
What Jessica normally offers only in high-end 1:1 work comes together in Carte Blanche.
The face behind Carte Blanche
Where intuition meets direction.
Carte Blanche attracts women from diverse industries, often far beyond the Instagram bubble. That diversity creates powerful live moments, where perspectives expand and anything feels possible.
Participants consistently say:
• the energy at the table is warm and vibrant, like electricity. The good kind ;).
• the group feels safe, strong, and inspiring, like the friends you haven’t met.
• growth accelerates when you do this together. If one moves, others move too. The energy is exhilarating.
• gathering in real life is a joy. Sometimes you miss the connection with your peers, working towards the same goals. Luckily, we’ve saved you a seat!
This mix of women creates momentum you can feel.
Expect no standard coaching group, but a room full of different backgrounds, perspectives, and energies.
(And yes, I’m known for my impeccable table styling. I love it. Everything is done with intention, care, and beauty.)
The power of the table
They went before you
“I was in an in-between phase. Through Carte Blanche, my direction, positioning and brand became completely clear. I shifted from executor to visionary and my brand is bigger and stronger than I ever imagined.”
Linda Koomen
“Priceless. Carte Blanche was the final piece that brought everything from the past five years together. I’m deeply grateful that I said yes.”
Susanne Akkermans
Your own Signature Brand Bible
Your foundation. Every decision, every post, every shoot you know if it’s right because you have a compass aligned with who you are. Your brand now grows with you.
After these three months:
• You’ll know your direction and why. You make decisions faster, with clarity and alignment, creating more shifts and growth.
• You’ll have a concept that resonates: what makes you unique is finally translated into something people feel before they understand why.
• Online visibility feels light, fun, and natural. Your content becomes creative expressions with substance the kind people actually want to engage with.
• You’ll effortlessly attract people who truly align with you, because your brand shows exactly who you are. Highly magnetic to your ideal client.
• You’ll know how to execute powerful brand shoots: glossy, editorial, or something entirely original. You tell your own story (and people love it).
• Your creative energy will be activated. You’re “on,” radiating it in everything you do. This flows through all aspects of your work, because every choice now aligns with your path.
No more doubt. Only clarity.
A feeling of: “this is it.”
What Carte Blanche gives you
A brand that aligns with who you are and what you’re here to do. That alignment flows into everything: how you show up, what you share, how grounded you feel.
People sense your renewed energy and want more. Just like you, they fall in love with your brand and it shows: new opportunities appear, aligned clients find you, and you let go of what drains you.
This is the moment to step into the next version of your business and yourself.
Consider this your carte blanche.
BLANCHE Carte blanche Carte blanche
direction, creation, concepting, branding and activation.
What’s included
the deal
Inside the experience, you receive:
- Three months of guidance within a carefully curated group of women
- Live online sessions focused on your direction, identity and brand
- Step-by-step video guidance to build your brand from the inside out
- Activations and practices to open your creative channel
- A live Carte Blanche dinner / experience
- A live creation day
- A 1:1 session with me
- A brand foundation you’ll use for years
Bonus
An additional 1:1 session with Jessica
This is how we work.
The step almost everyone skips and why 90% of brands stay surface-level. We begin at the beginning: who you are and why you’re here. Noise falls away. The essence becomes clear.
Your concept, vision, energy, and positioning lock into place.
1. To the core
You learn to think like the creative director of your own brand. Your energy becomes form, through the same method I use with high-end clients. Style, tone of voice, visual language, core messaging, everything aligns.
(Think you’re not creative? Think again. My method unlocks it, guaranteed.)
2. Create
Oh, I love this phase. Some launch new websites. Others reshape their entire business. Every transformation looks different but they all say the same thing: “This feels right. This is me.”
3. Activate
For fast decision-makers
No. Branding is the outcome, not the starting point. Carte Blanche is about who you are and how that becomes visible. It defines your direction and writes your next chapter.
Is this a branding program?
No. If you already knew, you wouldn’t need this. Clarity emerges during the process, that’s the point.
Do I need to be clear on what I want already?
Not at all. Carte Blanche is for women with vision: creatives, founders, entrepreneurs across industries. Past participants include real estate agents, makeup artists, champagne brand owners, pilates studio founders and more.
Is this only for coaches?
Yes. Many international participants have joined before. While the live dinner is special, nothing essential is missed if you can’t attend.
I don’t live in the Netherlands. Can I join?
Carte Blanche isn’t heavy coursework. It’s spacious, reflective, and designed to fit into real life.
If you’re unsure whether it fits your life right now, plan a call and we’ll feel into whether Carte Blanche is right for you.
How time-intensive is Carte Blanche?
Yes. You don’t need to know yet. Carte Blanche helps you clarify your concept, direction, and essence from the inside out.
I don’t know my new direction yet. Is Carte Blanche still for me?
Dzanella Tihic
For me it's about re-branding but it goes much deeper than that. From the moment I said “YES” to Jessica, I am truly transformed inside. Through the deep-dive we did, I’ve come to the core of myself, of who I really am and want to be. Jessica feels what suits you, through her spiritual side, Jessica brings out the deeper layers that you don't yet see yourself. It’s F* huge transformative work Jessica does.”
From the moment I said “Yes” to Jessica, I am truly transformed inside
Marleen Serné
“Carte Blanche turned out to be even better than expected. Jessica saw parts in me I had never seen myself. Since reconnecting with my voice and vision, everything started to flow.”
Jessica saw parts in me I had never seen myself
Carte Blanche was the final piece that brought everything together
Susanne Akkermans
“Incredibly valuable. I’m so grateful for you, Jessica. Carte Blanche was the final piece I needed to bring everything from the past five years together.”
